Better Margins Start with Direct Sourcing
The Traditional Way (Inefficient)
The Yetira Way (Direct)
From India. To your market. One trusted partner.
What It Takes to Be a Supplier in Yetira
Every Yetira supplier is Meycert Verified — only those who meet our strict standards earn their place here.
Business Compliance
You don’t have to worry about risky trade. We only work with suppliers who meet all legal export and trade requirements, so your sourcing is always safe and reliable.
Ethical Labor Practices
Behind every product is a worker. We make sure suppliers follow fair labor standards — no child labor, safe working conditions, and respectful treatment of employees.
Product Quality
What you order is what you get. Every product is checked against approved samples for durability, finish, and function, so there are no surprises when your shipment arrives.
Data Protection Compliance
Your trust is important to us. All supplier and buyer data is stored securely and handled responsibly, so your information stays private and protected.
Operational Transparency
We believe in open books. From documentation to communication, our suppliers provide full traceability, giving you clear visibility at every step of production.
Environmental Practices
We value sustainability. Our suppliers are encouraged to minimize waste, cut harmful emissions, and keep production clean — helping you build a responsible supply chain.
"I kept seeing the same problem - retailers struggling to source from India. So I built Yetira to fix it."
Most of my international clients call me Sandy. I grew up in Karur, my father is a weaver and exporter, so I understood both sides of this trade from an early age.
Through my work in international business and project management, I saw small and mid-sized retailers across the US, UK, and Europe struggling to source from India. Finding the right manufacturer, managing quality, navigating compliance. It was unnecessarily hard and risky.
So I built Yetira. And it's working. Our team handles the entire sourcing process end to end, so the only thing that crosses borders is great products.
We Do the Legwork
Our team is on the ground across India — at trade fairs, supplier visits, and sourcing events.