Most of my international clients call me Sandy. I grew up in Karur, my father is a weaver and exporter, so I understood both sides of this trade from an early age.

Through my work in international business and project management, I saw small and mid-sized retailers across the US, UK, and Europe struggling to source from India. Finding the right manufacturer, managing quality, navigating compliance, it was unnecessarily hard and risky.

So I built Yetira. And it's working. Our team handles the entire sourcing process end to end, so the only thing that crosses borders is great products.