From Fragmented Sourcing to a Streamlined Approach
(Retailer)
Showroom
Wholesaler
Agent
(Retailer)
Agent
(Mumbai / Delhi)
Local Agent
(Retailer)
Multiple disconnected layers increase cost, delay communication, and reduce clarity. Yetira simplifies this into one streamlined, reliable connection.
From India. To your market. One trusted partner.
India's Manufacturing Heartland
One Partner. An Entire Manufacturing Ecosystem.
Every unit in our network is personally visited and verified. We know the people behind every product we supply.
"I kept seeing the same problem - retailers struggling to source from India. So I built Yetira to fix it."
Most of my international clients call me Sandy. I grew up in Karur, my father is a weaver and exporter, so I understood both sides of this trade from an early age.
Through my work in international business and project management, I saw small and mid-sized retailers across the US, UK, and Europe struggling to source from India. Finding the right manufacturer, managing quality, navigating compliance. It was unnecessarily hard and risky.
So I built Yetira. And it's working. Our team handles the entire sourcing process end to end, so the only thing that crosses borders is great products.
We Do the Legwork
Our team is on the ground across India — at trade fairs, supplier visits, and sourcing events.
