Most UK retailers sourcing from India are paying more than they should. Not because manufacturers are expensive, but because of how the supply chain is structured.

Here’s what the typical sourcing journey looks like: a UK brand contacts a Western trading company, which contacts a sourcing agency in Mumbai or Delhi, which contacts a local agent near the actual manufacturing cluster, who finally reaches the factory. Three to four layers, each adding a margin, each adding a communication gap.

By the time an order reaches a manufacturer in Karur — India’s home textiles hub in Tamil Nadu — the retailer is paying for four relationships when they need one.

The Cost Isn’t Just Financial

Every additional layer means less control. A Mumbai-based agent handling dozens of product categories and hundreds of clients has limited leverage over any single factory. Quality deviations, production delays, substituted materials — these problems are often discovered after goods have shipped, not before.

Distance from the manufacturing cluster isn’t just geographic. It’s informational.

What Working Directly Actually Looks Like

Yetira is based in Karur, inside the manufacturing hub, not in a metro city office. We work directly with verified home textile manufacturers in the region, which means manufacturer-level pricing, on-the-ground quality oversight, and one accountable point of contact who is physically present when your goods are being made.

No sub-agents. No layers. No surprises on arrival

The Margin Is Real

The home textile manufacturers in Karur are experienced exporters with genuine capacity. What they have historically lacked is a direct channel to international buyers. That’s the gap Yetira fills, and for UK retailers, the difference shows up in both price and product consistency.

Yetira is a Karur-based sourcing agency connecting UK, US, and European brands directly with Indian home textile manufacturers. No middlemen. Full transparency.